Independent Contractor 

2011 - present

 

Netflix   (Los Gatos, CA)

Led design for multiple projects at Netflix Customer Service Organization.

 

Elastic Teams  (Palo Alto, CA)
Designed MVP for a major manufacturing and distribution project, and social recommendation site for moms. 

 

bOnline Limited   (London, UK)

Helped in planning, designing and executing bOnline product from ground up through the first year. By the end of the first year bOnline was serving its first 100 of paying customers.

 

 

User Experience Designer at Kleintech

San Francisco, CA | May 2011 – November  2011

 

Headed the design of TasteJive.com - wine recommendation network. Took the product from the initial concept to a working MVP. In creating this product we relied on remote usability testing. Worked close with visual designers and managed communications with remote development teams.

 

 

Sr. UI Designer at MedeAnalytics, Inc

Emeryville, CA | May 2010 – March 2011

 

• Created user experience for the innovative Patient Access product used by hospitals across the country.

• Worked with overseas team of designers on user interactions and look and feel of the next generation of MedeAnalytics products.

• Participated as a lead in creation of user experience for Claim Audit workflow product.

• Organized and led usability testing effort for Patient Access products.

 

 

Product Designer at Kroogi.com

San Francisco, CA | January 2008 – March 2010

 

• Designed User Interface of both Kroogi.com and Kroogi Downloads for Facebook – an online music distribution tool.

• Worked with visual designers, development team and QA to coordinate and organize further effort for site optimization and improvement.

 

 

Independent Contractor

February 2007 – January 2008

 

Pure Digital (San Francisco, CA) / August 2007 – January 2008

Was a lead designer on Flip DVD product – an online video DVD generation and printing application.

 

Naviscent (San Francisco, CA) / February 2007 – August 2007

Online store redesign for the leading professional software company: project management, discovery, functional design and specifications, usability testing, customer interactions. Managed a team of remote designers and developers to create prototype as a final delivery.

 

 

Usability Analyst at Lawson Software

San Francisco, CA | 2004 – 2007

 

• Full responsibility for all User Experience design activities for the products developed by Mobile Supply Chain Management Applications group.

• Led usability requirements gathering activities. Introduced goal-centered design methodology during design phase for Lawson Point of Use product. Use of that approach resulted in improved communication with customers and members of internal teams by shifting the focus to the users, their processes, and needs.

 

 

User Interaction Designer at Remend

San Francisco, CA | 2001 – 2004

Requirement analysis and task definition, informational flow and functionality design, low and high fidelity prototyping, icon design.

 

 

UI Designer at Citadon

Citadon (San Francisco, CA) /1999 – 2001

Conversion of functional requirements into conceptual prototypes.